CLX

A 5% Yield on a Stock Like Clorox Isn't Normal

Clorox doesn't usually pay 5%. For most of the past decade it yielded somewhere between 2.5% and 3.5%. Today the trailing yield is 5.14%, built on a $4.96 annual dividend and a $97.26 share price. That's more than double the 2.46% average of the Dividend Aristocrats we track, and it's 46% above Clorox's own five-year average of 3.52%.

A yield climbs like that for one plain reason: the stock fell. Dividends don't jump 46% overnight, prices drop. So the first thing this number signals isn't rich income, it's a cheaper stock. Our screen tags CLX as Undervalued, and the math agrees. For the yield to drift back to its five-year norm, the price would have to climb from $97 to roughly $142. That's a long way up.

The Catch Is the Payout Ratio

Here's the part the headline yield hides. Clorox pays out 81% of its earnings as dividends. The typical Aristocrat pays 68%. So of every dollar the company earns, about 81 cents is already committed before it reinvests anything, services debt, or absorbs a weak quarter. The tier leaves nearly twice that room.

Consumer-staples cash flows are steady, so an 81% payout isn't a fire alarm. But it's tight. One soft year and that ratio brushes 100%, the line where a dividend starts getting funded from the balance sheet instead of profits. Clorox has been in tight spots before and kept raising anyway. Forty-seven straight years of increases doesn't happen by luck. The point is narrower than that streak makes it look: the cushion behind today's dividend is thin.

Reading the Safety Score

Our Dividend Safety Score puts Clorox at 71 out of 100. That's the lowest in this curated group, and it lands almost exactly on the Aristocrat average. Two forces set it, and they disagree with each other. The 47-year raise streak, one of the longest we track, pushes the score up. The 81% payout pulls it back down. None of that tension shows up in a 5.14% yield.

Two "Cheap" Staples, Two Different Dividends

Clorox isn't the only staples Aristocrat screening cheap right now. McCormick yields 3.52%, sits 61% above its own five-year average, and our screen flags it Undervalued too. Same surface story, the sector got repriced. Underneath, they aren't the same investment.

Look at the payout column. McCormick keeps about two-thirds of its earnings, Clorox keeps roughly a fifth. That one gap is why McCormick's Safety Score of 88 sits 17 points clear of Clorox's 71, even with a streak nine years shorter. Clorox offers more income today. McCormick offers more room for error. That's the trade the headline yield quietly makes on an investor's behalf.

So What Is the 5.1% Actually Worth?

It comes down to what breaks the tie. The yield is real and it's large. The discount looks real too. But the 81% payout is the fact that keeps a 5% staples yield from being a free lunch, and it's the line worth checking every quarter. The streak says management will fight to protect the dividend. The payout ratio says they have less margin to fight with than most of their peers. Both things are true, and CLX is a more interesting name for the tension between them, not in spite of it.

Price, yield history, and the ex-dividend schedule update daily on the Clorox (CLX) data page. The dividend record and latest payout figures sit in Clorox's own filings on SEC EDGAR. The Safety Score itself is built from a 0–50 streak component and a 0–50 payout component; the full formula is on our methodology page.

Disclaimer: This is informational only and not financial advice. Figures reflect the site snapshot dated 2026-07-06 and move with the market. Investing carries risk of loss, including loss of principal.