PG

A Staple Bellwether, Priced a Touch Below Usual

Procter & Gamble is about as close to a dividend bedrock as the market offers. It has raised its payout for 67 straight years, and its Safety Score reads a near-perfect 98. So the notable thing today is not the streak, it is the yield. At 2.87%, P&G pays 15% more than its own five-year average of 2.49%. On a business this steady, an above-average yield is uncommon, and our screen reads it as a modest discount, tagging the stock Undervalued.

To return the yield to its five-year norm on the current $4.23 payout, the price would have to climb from $151 toward $175.

What 67 Years and a 62% Payout Add Up To

The dividend is well anchored. P&G pays out 62% of earnings, far below the 93% King average, which leaves clear room for the raises to continue. Six and a half decades of increases, paired with a payout that is neither stingy nor stretched, is exactly the profile that earns a 98 safety score.

Unlike the many Kings paying out nearly all their earnings, P&G still keeps almost 40 cents of every dollar, so its dividend can grow with, and even ahead of, profits rather than being capped by them.

The Breadth Behind the Dividend

The consistency traces back to the product shelf. P&G sells everyday household and personal-care brands that people buy in good economies and bad, spread across dozens of categories so no single product decides the outcome. That diversification smooths cash flow, and steady cash flow is what a 67-year dividend requires. The dividend's reliability is a direct reflection of how ordinary and repeat-purchase the underlying products are.

Why a Small Discount Is Worth Noting

A stock like P&G rarely trades cheap, so even a mild discount stands out. The 2.87% yield running above its own history is not a sign of trouble, the 98 safety score and 62% payout rule that out. It is simply the market pricing the shares a little lower than their usual level. For an income investor who wants a fortress staple dividend, the value here is not a high yield, it is buying a very safe one at a slightly better entry than the stock normally allows.

The Read

So P&G offers reliability first and a small bonus second. The 67-year streak and 62% payout describe one of the safest dividends in the market, and the 2.87% yield sitting 15% above its norm means an investor is picking it up at a modest discount rather than a premium. There is no drama here, and that is the point. P&G is a hold for steady, growing income, and the current price makes that steadiness slightly cheaper than usual.

Current price, yield history, and the ex-dividend schedule update daily on the Procter & Gamble (PG) data page. The dividend record and latest figures are in the company's filings on SEC EDGAR. The Safety Score itself is built from a 0–50 streak component and a 0–50 payout component; the full formula is on our methodology page.

Disclaimer: This is informational only and not financial advice. Figures reflect the site snapshot dated 2026-07-06 and move with the market. Investing carries risk of loss, including loss of principal.