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May 3, 2026general

The 10/10 Rule: Why Dividend Growth Rates Beat High Starting Yields

By DivTracker Team

The 10/10 Rule: The Power of Dividend Velocity

The biggest mistake new dividend investors make is "Yield Chasing." They ignore a stock like Visa (V) because it only yields 0.7%, and instead flock to a utility company yielding 4.5%. But if you look ten years into the future, the "low-yield" stock often creates far more wealth and a higher personal income stream.

1. The Concept of Dividend Velocity

Dividend growth is about speed. If a company yields 5% but has 0% growth, your income is static and will eventually be eaten by inflation. But if a company yields 1% and grows that dividend by 15% every year, the "Yield on Cost" grows exponentially: Dₙ = D₀ × (1 + r)ⁿ, where r is the growth rate and n is the number of years. After 15 years, that tiny dividend has become a monster paycheck.

2. The Quality Filter

High dividend growth (10%+) is a signal of a high-quality business. It means the company has "Pricing Power"—they can raise their prices every year without losing customers. This is exactly what you want during inflationary periods. Companies like Microsoft or Broadcom aren't just tech stocks; they are the ultimate inflation hedges.

3. Total Return Outperformance

Historically, the "Dividend Growers" (companies that initiate and grow payouts) have significantly outperformed the "Dividend Payers" (companies that just pay a flat high yield). You get the best of both worlds: a rising stock price and an ever-increasing dividend check.

Bottom Line

Don't be blinded by what a stock pays today. Ask what it will pay in 2035. If you have time on your side, bet on the growth, not the current yield.


Disclaimer: This content is for educational purposes and does not constitute investment advice. Dividend growth is not guaranteed and depends on the underlying company's profitability. Always conduct your own research.

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